Why Small Businesses Should Use SQUARESPACE for Their Website
When you're building a website for your small business, it's not just about getting a site online. The real question is whether your website will help you reach your goals. After trying various website-building platforms, I believe Squarespace is one of the best choices for most small businesses. As you explore your options, consider how easy it will be to make changes in the future and how much it might cost in the long run. Generally, the costs for hosting, domain registration, and other extras are comparable across platforms, so the key is to find a solution that offers both flexibility and simplicity.
Save Time, Which is Money
Squarespace is designed to be quick and easy. You can set up your site and make changes without needing technical expertise. Their pre-made templates look great and are customizable, allowing you to add your own touch. If you have a new idea for your site, it's usually simple to implement.
User-Friendly Platform
Like any software, there's a learning curve, but Squarespace keeps it simple. With drag-and-drop features, you can easily move elements around without needing to know how to code. Squarespace also handles all the technical stuff, like hosting and integrating with Google Workspace, so you can focus on building your business. If you've used PowerPoint or Google Slides, you'll find Squarespace to be similarly straightforward. There are also a ton of resources online to help you as you move forward.
Staying Current with Trends
Squarespace has been around long enough to know what works. They stay updated with the latest web technology, ensuring your site won't become outdated. They frequently add new features, such as e-commerce and paid content, which can help you grow your business. Unlike some smaller platforms, Squarespace keeps pace with the latest industry trends and legal requirements. Some of the industry specific platforms just don’t have a big enough customer base to stay up to date.
Attractive Design
This might be subjective, but I like how Squarespace websites look. The templates are modern and clean, and even the backend where you manage the site is sleek and easy to navigate.
Who Shouldn't Use Squarespace
While Squarespace is a great option for many businesses, it might not be right for everyone. Here are a few situations where another platform might be a better fit:
E-Commerce: If you're primarily focused on online retail, platforms like Shopify might be more suitable.
Web Apps: If you need a site that functions more like a web app, consider platforms like Glide.
Video-Based Content: For video-based membership platforms, you might want to check out Uscreen which I’ve used to build a couple of online video platforms like SUFSchool.com.
Frequent Updates: If your site requires a lot of regular, database-driven updates, Squarespace could be less convenient. If you are writing regular articles or blog posts, Wordpress or Webflow may be better.
The "No-Code" Revolution
The idea of "no-code" platforms is growing, making it easier for anyone to build a website without learning complex coding skills. Squarespace is part of this trend, allowing you to focus on your business goals instead of the technical details (or pay an arm and leg for them). The future for most businesses will be in understanding what to do with these tools because they will be available to everyone. It's like having a basketball or football: most people know how to play, but only a few know how to use them to make a living. Squarespace lets you spend more time on strategy and less on the basics.
I hope this overview helps you understand why Squarespace could be a good choice for your small business. If you'd like assistance with your website project or need help creating on online strategic plan for your business, feel free to contact me at blog@wildmandigital.com.
